PUSP

To be successful in any domain of life, you need to be different from other. In this world of me too products – people always prefer products or services that stand apart from others. We go a retail store and out of various offerings we always try to pickup the stuff which stands apart. This also applies to getting recognition on at work. In the career also you need to stand apart from the people around you.

The marketing experts use a terminology called USP – that is Unique Selling Proposition to describe a feature of product which is its unique proposition to be sold. The same way as an employee we need to have our PUSP (Professional Unique Selling Proposition) – something that makes you stand out from the crowd and this is a very important aspect which may decide your fate on the job.

All senior managers look for someone who can be their trusted soldier. Depending on these few trusted employees (on whom they depend for operational aspects) the managers try to rise up in any company. One of the reason you see many managers when leaving the job they tend to take their team also.

You may be highly skilled or qualified but of you are not visible to senior managers – you are nowhere. There are many ways to become visible in organization but the key is to position yourself in a place where these senior managers will notice you. Here are some of the ways to be visible:

Senior expect to recognize a rising star before they recognized by others in organization. The first step for this is to have a PUSP – professional unique selling proposition that you can talk about to show a potential new manager that you are different to the people around you.

Once you have identified the industry, or area that you want to work in, you need to brand yourself, be clear about your professional unique selling proposition, and practice selling yourself to the people around you who can help you get to the position you are aspiring to.

Note that positioning yourself is not a one day job – you need to do this day in & day out in your career. The dynamics of a successful career demands that you compete in you career every day – you compete when you go for a job interview, you compete daily for the best positions, promotion and pay rise.

So next time when you are in a position to speak in front of one of these managers will you take that positioning step. Yes and keep doing that always? Having an elevator pitch – a GE way in which you are prepared with small conversation pitched (small enough to get completed in elevator) which leave the desired positioning in senior manager’s mind.

Now let’s take an example of how positioning must have helped some of the industry leaders. Mr. Ramadorai CEO of leading software services company TCS has started off as a Trainee in the company and has worked his way to the position of CEO. This would not have been possible without the right positioning he made for himself ever since he was a middle level manager. This includes the way he positioned himself in the right area, networked with the right people, let them know where he wanted to go, and when the right positions came along. Earlier he was America head which is followed by being COO second only to visionary Mr. F C Kohli (one of the founders of TCS). What we need to notice here is that he was prepared for the position, the management at TCS knew he was prepared this position, and he himself right from start knew what he wanted, and he was an undisputed choice for the role.

Unless you put it in practice, then only you may realize the power of PUSP – Professional Unique Selling Proposition. I invite readers to share their experiences of own or people around them. Just add to the comments on this post.